Rachna Baruah
Public Relations
Brand Enthusiast
Traveller
Writer
Founder, Madchatter Brand Solutions
About/Education
Rachna Baruah is the CEO of Madchatter Brand Solutions, a PR and marketing powerhouse she started at just 23 years old. What began as a PR firm in 2017 has now evolved into a full-service integrated communications agency, offering expertise in public relations, social media management, content marketing, SEO, influencer collaborations, and cutting-edge Web3 marketing solutions, working with some of the most exciting brands globally.
A storyteller at heart, Rachna regularly contributes to the media across publications, interviews, and industry features. With an eye for compelling narratives and a passion for impactful brand storytelling, she helps businesses cut through the noise and build lasting credibility.
She is an alumna of Christ University, Bangalore and recently completed the Senior Executive Leadership Program (SELP) at the Harvard Business School, reinforcing her expertise in strategic leadership and business innovation.
When she’s not redefining PR & marketing, you’ll find her traveling, devouring books, or deep-diving into brand psychology. Some of her must-reads include:
📖 A Room of One's Own – Virginia Woolf
📖 Steve Jobs – Walter Isaacson
📖 Chip War – Chris Miller
📖 Becoming – Michelle Obama
📖 The Ministry of Utmost Happiness – Arundhati Roy
For collaborations, insights, or a great brand story, you can reach her at rachna@madchatter.in.
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Follow Rachna on LinkedIn and X to connect with her.
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Content Strategy Writing
Public Relations
Branding Social Media
Events
Networking
Creative Initiatives
Web3 Marketing
Awards & Recognitions
Work and Contributions
Panel moderator for Hindustan Times and NewsReach India where the panel dove into Bharat-focused startups, government partnerships, and ground realities of building for a market beyond metros.
Attended the India Blockchain Summit 2024 as a panelist. Connected with fellow blockchain enthusiasts and delved into exciting web3 trends that would reshape the industry.
Took a session for Bajaj CXOs on Satya Nadella's strategy for Microsoft—finding authenticity in leadership, purpose and growth mindset.
Panelist at the Women in Tech at the French Embassy, Delhi. Shared insights on empowering women and girls worldwide through technology and champion diversity and innovation in the tech sphere.
Took the stage at 'Women Who Lead National Consortium 2024', highlighting the significance of DEI in the workplace and empowering women in executive positions
Had the privilege of interacting with students and faculty of Xavier's College, Mumbai, as a guest lecturer, sharing insights on the evolving industry of PR and related career opportunities with the enthusiastic group of students.
Connect With Her on LinkedIn
Media Corner
Baruah joins the Singapore-based tech company’s advisory panel to lead communication and strategic marketing efforts.
Rachna has been appointed to the advisory panel of Singapore-based 1 Play Group to spearhead strategic communications and elevate the company’s growth trajectory in India and beyond. In this pivotal role, Baruah will drive innovative marketing initiatives, strengthen key partnerships, and refine the company’s business narrative to bolster its position as a leader in the tech and content ecosystem.
Her extensive experience in brand building and communications is set to propel 1 Play Group’s global expansion, enhance its market presence in India, and unlock new opportunities across diverse digital platforms. ​
Read her work
