In a strategic move aimed at accelerating its market expansion and reinforcing its leadership in the tech and digital content ecosystem, Singapore-based 1 Play Global today announced the appointment of renowned communications expert and brand strategist Rachna Baruah to its esteemed advisory panel.
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This decisive step comes as part of the company’s ambitious plans to scale its operations, particularly in the rapidly evolving Indian market, and to drive global expansion through innovative strategic communications.
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With a distinguished career as Founder & CEO of Madchatter Brand Solutions, Rachna Baruah brings over a decade of expertise in crafting compelling brand narratives, building robust marketing strategies, and driving organizational growth. In her new role, Baruah will spearhead the strategic communication initiatives at 1 Play Global, playing a pivotal role in restructuring and strengthening the India team. Her mandate includes streamlining internal operations, developing targeted marketing campaigns, and forging strategic partnerships to ensure the company’s vision of becoming a global leader in digital content and technology is realized.
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“Rachna’s strategic inputs, storytelling prowess, and proven track record in building impactful brands make her an ideal fit for this role,” said Mohit Lalvani, Founder of 1 Play Global. “Her appointment underscores our commitment to leveraging expert insights and innovative strategies as we chart our growth trajectory in India and beyond. We are excited to have her on board during this transformative period.”
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Under Baruah’s guidance, 1 Play Global will focus on:

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• Enhancing Strategic Communications: Crafting a robust narrative that aligns with the company’s ambitious growth plans and resonates with diverse stakeholders across global markets.

• Strengthening the India Team: Building and empowering a dedicated team to drive localized marketing initiatives and capitalize on emerging opportunities in the Indian market.

• Expanding Global Outreach: Creating innovative marketing and partnership opportunities that bolster the company’s digital content ecosystem, ensuring sustainable and scalable growth.

• Optimizing Operational Efficiency: Streamlining internal processes to support rapid market expansion and maintain a competitive edge in the tech industry.

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Rachna Baruah expressed her enthusiasm for the new role: “I am excited to join 1 Play Global at such a pivotal juncture. The company’s vision for innovation and impactful communication perfectly aligns with my passion for building brands that resonate. I look forward to collaborating with Mohit and the team to craft compelling narratives, secure strategic partnerships, and unlock new opportunities across digital platforms.”
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1 Play Global has rapidly emerged as a frontrunner in the technology sector, boasting multiple tech stacks including its flagship platform, PlayMersiv. The platform is instrumental in delivering scalable and cost-effective video app solutions to governments, educational institutions, and enterprises worldwide. This strategic advisory addition not only bolsters the company’s leadership team but also reinforces its commitment to innovation, excellence, and market expansion.
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About 1 Play Global
Headquartered in Singapore, 1 Play Global is a dynamic technology company known for its innovative solutions in the digital content ecosystem. With a focus on scalable tech solutions and strategic market positioning, the company continues to redefine how digital platforms are leveraged across industries worldwide.